Freshpoint

  • Freshpoint
  • Freshpoint
  • Freshpoint
  • Freshpoint
  • Freshpoint
  • Freshpoint

FreshPoint is the largest foodservice distributor of fresh produce in North America. They provide fresh produce to commercial kitchens nationwide. With an upcoming redevelopment of their website, they also needed a new image library of all their preprepared food items. A requirement of the shoot was that everything be presented on a white plate on a white background. Care was taken to provide a final set of images that could be cropped, as needed, to suit the many requirements of both print and online media.