FreshPoint is the largest foodservice distributor of fresh produce in North America. They provide fresh produce to commercial kitchens nationwide. With an upcoming redevelopment of their website, they also needed a new image library of all their preprepared food items. A requirement of the shoot was that everything be presented on a white plate on a white background. Care was taken to provide a final set of images that could be cropped, as needed, to suit the many requirements of both print and online media.